Social commerce

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People are increasingly relying on voice assistant devices like the Amazon Echo with Alexa and the Google Home with Google Assistant to do everything, from waking them to buying products online. 75% of U.S. households will have smart speakers by 2025. Voice commerce sales are anticipated to reach $40 billion by 2022.

Another reason why voice commerce is on the rise is the growing accuracy and convenience of the technology. Both Google

and Amazon are pushing regional languages in their virtual assistant devices to help consumers shop more conveniently.

PWAs

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Billed as the future of online shopping experiences, progressive web applications alter how your website appears and functions on mobile, turning it from a potentially clunky site to one that, for all intents and purposes, operates like an app.

We all know how important mobile has been to the rise of ecommerce. It’s a trend that’s set to continue: Statista reports that,

by 2021, 72.9 percent of all retail ecommerce is expected to be generated via mobile.

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Environmental sustainability

Ten years ago, “sustainability” might have seemed like a passing fad, a buzzword that only a small portion of your customer base cared about.

Today, and in 2021, it’s something that can’t be ignored.

And not just because it’s the right thing to do to help ease the pressure on our planet’s finite resources, but because customers are demanding it… and choosing products and companies based on it.

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ANYDAY has a couple of ideas on how you can adopt this ecommerce trend:

• Update your brand ethos. When the same study asked millennials if it was important that companies implement programs.
• Implement sustainable shipping. To wit, Nielsen found that 75% of global consumers say they would definitely.
• Reduce packaging. The demand for personalization is an ecommerce trend that isn’t going away.
• Add products that support sustainability. It only makes sense to give your mobile customers a seamless experience.

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Diversify your payment options

In its simplest form, headless commerce is a separation of the front end and back end of an ecommerce application. This architecture offers brands freedom of expression to build whatever and however they want. Most importantly, it enables brands to enrich the customer experience.

As an ecommerce maven, you know how tough it can be to keep up with the latest tech and best practices.

Headless commerce makes it easier. It reduces the time your IT guy/girl/team has to spend updating your site and lets you make the improvements and get back online more quickly.

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What’s in there for omnichannel marketing?

Omnichannel shopping is referred to as a multi-channel approach whose main purpose is to enhance the customer’s experience by providing them with a seamless and consistent online shopping experience no matter if they are shopping from a mobile device or a laptop.

The privilege omnichannel system requires realizing a customer’s favored channel to convey, with the correct message, whenever it might suit them. Being wise in sending suitable messages using pertinent channels is an absolute necessity. According to a four-year-old survey conducted by the Harvard Business Review, 73% of the participants said that they make use of multiple channels while shopping online.

Now that we are in 2020 and mobile commerce and voice commerce is on the boom, think how drastically the omnichannel customers would have increased in numbers. To enable a consistent omnichannel experience on your online store, you can begin with creating a PWA app and making your online website optimized for mobile devices.

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Fulfilment

Of course, we couldn’t write a blog on the future trends of ecommerce without touching upon the emerging tech in ecommerce logistics.

1. As smart speakers become. More and more ubiquitous, and the general population’s comfort (and dependency) on them grows, voice commerce is positioned as the next major retail disruptor.
2. Global strategy consultants. OC&C found that, in the States alone, voice commerce will account for $40B worth of retail sales by 2022, up from just $2B in 2017.
3. Trends come and go. They morph and change all the time. And that’s true for ecommerce trends too, but as far as the next year of your business is concerned, the 8 above are worth committing to.

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