58% higher order value. Same products. Same prices.

Møbelsalg is a Danish online furniture retailer offering a wide range of products for every room in the home — from sofas and dining chairs to outdoor furniture. With a focus on quality at competitive prices and nationwide delivery, the webshop serves customers across Denmark. Their catalogue sits in the mid-to-higher price range, which makes the buying decision bigger — and the checkout experience more important.

The problem with expensive products

Your customers want the better option. They just can't always afford it on the spot. So they wait — or they downgrade. Either way, you lose margin.

Møbelsalg, a Danish furniture retailer, saw this pattern across their webshop. High-quality products sitting in carts. Conversions stalling on bigger purchases.

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What one checkout change did

They added Anyday. The integration was simple. The impact wasn't.

Within months, a clear pattern showed up in the data: customers were choosing split payments on higher-priced items — and following through on the purchase instead of abandoning it.

The numbers: Anyday orders averaged 58% more than the site-wide average order value.

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Why it works

"Customers use Anyday when they're investing a bit more. The option to split the payment means they don't compromise on quality or settle for a cheaper alternative. They buy what they actually want."— Kian Lohmann Hansen, E-commerce Manager, Møbelsalg

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Split payments don't create demand. They remove the timing problem. The customer already wants the product. Anyday lets them buy it now instead of waiting for payday.

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The takeaway

Møbelsalg didn't change their prices. They didn't change their range. They changed when customers could afford to say yes.