60% Higher AOV – How Ditur Increases Their Order Value with Anyday

Ditur is one of the Nordic region's leading online retailers of watches and jewellery. With over 150 brands and a product range spanning from classic watches to jewellery and accessories, they are currently active in 15 markets: Denmark, Norway, Sweden, Germany, Finland, France, Poland, Ireland, the UK, Belgium, the Netherlands, Austria, Italy, Spain, and Portugal. Most recently, they acquired Swedish Klockia, which further strengthens Ditur's position as one of Europe's strongest players in the online sale of watches and jewellery.

Here, e-commerce manager Emil Stouby shares how Anyday has made a difference to their sales.

Why did you choose to add Anyday to your checkout?

"We wanted to give our customers greater flexibility at checkout, particularly on higher-priced products. We have many customers who want to buy quality, but who naturally hesitate when the order value increases. The option to split the payment into smaller instalments removes that barrier and makes the decision easier to take.

Anyday stood out because the solution is simple and transparent, customers can see exactly what they're paying and when, directly in the checkout, without lengthy application processes or hidden fees. That creates reassurance at the critical moment in the buying journey."

How long did it take before you noticed an effect?

"Anyday got off to a strong start in the very first months (February–November 2023). After that, there was a dip at the start of 2024, which may be down to seasonality or other factors, but from mid-2024 onwards there has been stable, steady growth month on month."

How could you see it in your sales?

"We could clearly see Anyday's contribution from the very first month. It is especially evident during our seasonal peaks in November and December, where Anyday volume consistently rises sharply, suggesting that customers are using instalments for larger purchases during the festive period.

Another clear indicator is our AOV on Anyday orders, which is 60.3% higher than regular card payments. This tells us that Anyday doesn't just attract more purchases, it facilitates larger purchases that customers might not have completed without the option to split the amount."

Why do you think Anyday works so well in your checkout?

"Watches and jewellery are categories where customers typically take time over their decision, it's not an impulse buy. So when they're finally ready to purchase, a high amount at checkout can still make them hesitate or choose a cheaper alternative.

Anyday customers are more willing to choose the product they actually want, rather than compromising on price. Approval happens instantly in the checkout and the terms are clear, so there are no unpleasant surprises afterwards. We believe that transparency is key."